Innovative Marketing in Japan

GfK Japan Startup Partnership Program

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About the Program

This is a unique program designed to help innovative startups succeed in Japan.
Entering the Japanese market requires an understanding of a unique culture and business practices, and this can be especially challenging for startups. We can leverage our market expertise and extensive experience working with Japanese startups, helping you to disrupt the way things work in Japan. We are looking to build long-term relationships with innovative global startups.

About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choice.

GfK Japan Contact:

Target Industries

We enjoy working with all startups, but we would add the most value working with startups in following areas: big data, marketing analytics, e-commerce, mobile analytics, behavioral targeting, data science, sensors, and in-store retail solutions. 

Feature 1

Marketing / Research Tech

Feature 2

Retail Solutions

Feature 3

Big Data Solutions

Why GfK Japan?


Insight into Consumer Behavior in Japan

Our nationwide Point of Sales tracking systems will help you understand exactly how consumer goods are priced and sold in Japan. Furthermore, our research into consumer experience and path to purchase will explain why and how Japanese consumers make their purchasing decisions. Combination of these two data gives you deep consumer insight in Japan.



GfK Japan and our research are highly trusted. We have strong relationships with leading companies in many industries, especially technology. If we believe in your solutions, these doors will already be open to you.


Market Experts

We will give you access to our single most powerful resource; the GfK Japan team. You’ll have access to experts with decades of experience in the Japanese market. We’ll work with you to get your product ready for Japan and to integrate real-world customer feedback.


Additional Information

Applications from the following business will not be considered
- Businesses involving gambling, pornography, politics, religion or antisocial themes
- Businesses involved in illegal activities

Unincorporated Companies
- Individuals who have launched a product or service, but not yet incorporated are welcome to apply.
- There are several rounds of screening, and we will be in touch with you throughout the process. The first screening will be based solely on the submitted information. This will be followed by two rounds of email-based screenings. The program itself is virtual and projects will be developed and refined by a series of emails and Skype discussions with various mentors and stakeholders.

If you have questions about the accelerator or the application process, please contact us .

The application period is over